Digital Marketing has evolved from text messages to blogs to Internet of Things and wearables eclipsing other forms of marketing. It has significantly disrupted the market enabling organizations to curate strategies and engage customers with personalized offerings. Technologies such as augmented reality and virtual reality are embedding digital information into real-life enhancing brand awareness and customer journey. Powered by Big Data and data analytics, digital marketing has allowed organizations to utilize metrics and provide the right marketing technology delivering superior customer experience.
With the proliferation of digital marketing portfolio, a modern Chief Marketing Officer’s role broadens to drive marketing strategies with expansive view of business model undertaking digital transformation. Consumers using various digital channels with array of devices leveraging multiple protocols leave behind enormous fragments of digital trials adding to the complexities in providing meaningful insights. Joining the dots to keep pace with fast changing customer’s expectations, a CMO should strike the right balance between operational efficiency and marketing performance visibility. In the midst of numerous solutions available in the marketplace, choosing the appropriate solutions is holding the key.
To help stakeholders navigate through plethora of solutions, we present you a special edition of “10 Top Technology Driven Digital Marketing Agencies 2017”. This edition sheds light on some of the distinguished companies leveraging technology to propel digital marketing to greater heights.