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 Piloting New Ways of Modern Marketing

Piloting New Ways of Modern Marketing

By Chris Hummel, CMO & EVP, Schneider Electric

From Madmen to Modern Marketers

From Madmen to Modern Marketers

By Clay Stobaugh, EVP & CMO, John Wiley and Sons

10 Top Technology Driven Digital Marketing Agencies - 2017

10 Top Technology Driven Digital Marketing Agencies - 2017

By Editorial and Advising Board of ES Outlook

Harnessing the Power of Mobile through Marketing Automation

By Marissa Tarleton, CMO, RetailMeNot

Harnessing the Power of Mobile through Marketing Automation

Mobile has spurred the most transformative shift that retail and marketing have seen in some time. Marketers are now able to measure more directly what consumers are doing on smartphones as...more>>

B2B Marketing for 2017 - Driving Brand Consideration in an Era of Perfect Information

By Wes Durow, Chief Marketing Officer, Mitel

B2B Marketing for 2017 - Driving Brand Consideration in an Era of Perfect Information

Business–to-business customers have gained access to almost perfect information regarding those companies who serve them. Customers are now able to keep fewer brands top of mind by ...more>>

Three Insights for Successful Data Visualization

By Dona Wong, author of The Wall Street Journal Guide to Information Graphics; VP- Digital Strategy, Federal Reserve Bank of New York

Three Insights for Successful Data Visualization

Everyone talks about big data. The real story is in the small data. Data is the new oil -- plentiful, but unrefined. It requires the discipline of analyzing, distilling and visualizing...more>>

What's the Big Deal about "Big Data"?

By Vikas Chawla, Executive Director, Morgan Stanley

What's the Big Deal about

Our IT industry is “buzz word” trigger happy.  You can make a living out of just knowing the latest buzz words and throwing them around in meetings as if you are an...more>>

Digital Services Powered by Humans

By Prayson Pate, CTO, ADVA Optical Networking

Digital Services Powered by Humans

The term “digital services” normally refers to online services that are delivered with web scale and speed and which are primarily accessed via a mobile device. The point is to ...more>>

The New Way to Outsource: Digital Labor

By Sean McIlrath, VP, IPsoft

The New Way to Outsource: Digital Labor

In today’s fast-paced, digitally connected world, traditional IT outsourcing has reached the limits of its value. To achieve significant cost reductions, corporations must create...more>>

Enable Marketers to Explore Data Visually

By Jim Davis, SVP & CMO, SAS

Enable Marketers to Explore Data Visually

Trends Impacting our Marketing Initiatives The forces of Big Data and empowered digital customers are impacting everyone’s marketing operations. At SAS we’re enriching our ...more>>

Eight Steps to Becoming a Data-Driven Organization

By Ashley Stirrup, CMO, Talend

Eight Steps to Becoming a Data-Driven Organization

In today’s fast-paced, global economy, it is generally understood that companies must become data-driven in order to remain competitive. In fact, a report from      ...more>>

Crowdsourcing Co-Innovation to Disrupt Markets: Get Ready!

By Alex Goryacehv, Senior Director, Innovation Strategy and Programs, Cisco Systems

Crowdsourcing Co-Innovation to Disrupt Markets: Get Ready!

As  we begin 2017, no company is too big, successful or powerful to fail. The mass digitization of business will only accelerate, disrupting traditional markets and brands in its path. ...more>>

Engaging your Workforce to Help Tell your Organization's Story: Launching an EAP

By Peter DePasquale, VP, Frontier Communications

Engaging your Workforce to Help Tell your Organization's Story: Launching an EAP

Influencing perception is a daunting challenge.  Today, with a vast ocean of digital content just waiting to drown your message, it’s not becoming any easier.  Compounding...more>>

Overview on Big Data Analysis

By Lara Martini, Director for Commercial Markets Strategy - Latin America region, Microsoft

Overview on Big Data Analysis

The combination of cheap sensors and affordable computing capacity in the cloud is changing the way organizations produce, store and work with data. We are now able to generate, store and ...more>>

Real-Time Analytics: The Future of Higher-Education Digital Marketing

By Joe DeCosmo, Chief Analytics Officer, Enova Decisions

Overview on Big Data Analysis

Today, more people than ever before we are able to access post-secondary education. With greater availability of multi-channel offerings including both online and brick-and-mortar options, ...more>>

Marrying Art and Science:How Big Data is Transforming Marketing

By Raja Rajamannar, CMO, MasterCard International

Marrying Art and Science:How Big Data is Transforming Marketing

Teh explosive growth of data is ushering a new era in marketing, but not for teh reasons so frequently cited. It’s not that data is new to marketing. It’s always been around. ...more>>

Digital Labor - Impact on Outsourcing

By Raheem Hasan, Co-Founder and President, Institute for Robotic Process Automation (IRPA)

Digital Labor - Impact on Outsourcing

Teh past two years have seen tremendous technological advancements in robotic process automation (RPA), intelligent automation, cognitive computing and Artificial Intelligence (AI). These ...more>>

Scott Zieber, VP & CIO, Gannett Fleming, Inc

The Today and Tomorrow of Engineering

By Scott Zieber, VP & CIO, Gannett Fleming, Inc

Mark Williams, VP/CIO, ACI Clinical

The Next Big Thing in Pharma and Life Sciences Industry

By Mark Williams, VP/CIO, ACI Clinical

Jim Satterfield, Chief Information Officer, Firestorm Solutions, LLC

IT-DR plans-a Critical Intersect with Business Continuity Recovery

By Jim Satterfield, Chief Information Officer, Firestorm Solutions, LLC

Brian LeClaire, SVP & CIO, Humana

Making the Skies Safer and the Population Healthier

By Brian LeClaire, SVP & CIO, Humana

Michael Gabbei, CIO, Celedon Group

Collaborative Engagements to Drive Business Value

By Michael Gabbei, CIO, Celedon Group

 Bruce Valk, CIO & VP, Silver Star Brands

Lessons Learned from a Barber

By Bruce Valk, CIO & VP, Silver Star Brands